We are a company of creatives, researchers, strategists and fixers, bringing together science, art and purpose to shape living, transformative brands.

Ini means network
oby means green

Together, they evoke the living network of connections that shapes the world we inhabit. This idea remains at the heart of how we think, design and relate.

Inobi gathers 20 professionals across strategy, design, research and creation in a multidisciplinary network that now operates as an integrated system between São Paulo and London.

For each project, we bring in new perspectives and capabilities through a broad network of specialised partners.

Ana Paula Rezende →Carol Pereira →Eduardo Weinhardt →Filomena Padron →Kauane Corrêa →Laila Rodrigues →Marina Tambellini →Odilon Queiroz →Patrick Kohout →Paula Dias →Philip Walsh →Phillippe Pommez →Raphael Patapovas →Raquel Fantinelli →Suelen Felix →Tatiana Piccolo →Victor Godinho

OUR ORIGINS

Founded in 2009 by a designer and a scientist

From the beginning, the intention was to contribute to a more conscious way of living and doing business, integrating organisations into broader systems and relationships.

Co-founder & CEO
She holds a bachelor’s degree in Fine Arts and Design, with specializations in Visual Identity (Mackenzie and FAU-USP), an MBA in Marketing, a post-MBA in Neurobusiness (FGV-SP), and executive training in the Circular Economy from MIT.
With over 30 years of experience, he specializes in brand creation, identity management, strategic design, and branding. For 12 years, he led the evolution of the Natura brand, developing management models for the brand and its sub-brands, and distinguishing himself creatively in the development of the brand’s visual language and product design at Natura &Co. His work in design and strategy has received international recognition through numerous awards.
As the company’s co-founder and CEO, Filomena also holds a degree in biology, which has deepened her understanding of living systems and allowed her to apply this multidisciplinary perspective to the development of brand projects. Her work combines strategy, creativity, and a systemic vision to build solutions aligned with market shifts and contemporary business challenges.
At the helm of a multidisciplinary team of more than 20 professionals across the São Paulo and London offices, he leads projects that integrate research, strategy, design, and innovation for organizations in various sectors.
Co-founder & Advisor
He holds a Ph.D. in Physical Chemistry from Sorbonne Université de Paris and a postgraduate degree from the Institut d’Administration des Entreprises (IAE Paris).
He spent 18 years at Johnson & Johnson (Canada, Brazil, and the United States), ultimately serving as Global Vice President of Research and Development. In 1996, he joined Natura &Co to lead the Innovation and R&D divisions, where he was responsible for the development and launch of the Ekos line (2000), a milestone in the industry that combined traditional knowledge, Brazilian biodiversity, and innovation in a pioneering model of sustainable development. The project gained international recognition, becoming a benchmark for institutions such as the World Bank, IFC, and UNCTAD, and led to invitations to COP 8 and COP 9 of the Convention on Biological Diversity.
In 2009, she founded Inobi, an agency dedicated to creating brands and strategies guided by sustainability. The concept of Resonance® emerged in this context, inspired by the central physical phenomenon in his doctoral research on molecular vibrations. Over the years, it has expanded beyond science, engaging with string theory (Brian Greene, *The Elegant Universe*) and the sociology of Helmut Rosa, who proposes resonance as the foundation of the relationship between individuals, society, and the world.
His scientific perspective continues to guide his work and research. He recently participated in the Collective Intelligence Symposium, organized by the Santa Fe Institute (SFI), one of the leading institutions in the field of complexity science. This multidisciplinary background fuels approaches that connect science, strategy, and design in the development of brands and organizations.

We are a company of creatives, researchers, strategists and fixers, bringing together science, art and purpose to shape living, transformative brands.