Principles and Commitments
At Inobi, we believe that relationships based on trust are built on integrity, transparency, and accountability.
The principles outlined on this page guide the way we manage our projects, collaborate with clients, partners, and suppliers, and carry out our day-to-day activities.
They reflect our commitment to acting in an ethical and responsible manner, in line with our goal of creating value for businesses, people, and society.
Our Values
Our work is guided by four fundamental principles:
→ Ethics and Transparency
We act with clarity, responsibility, and integrity in all our relationships.
→ Sustainability
We strive to create value by taking into account the environmental, social, and economic impacts of our decisions.
→ Innovation
We combine strategy, creativity, art, science, and technology to develop meaningful and lasting solutions.
→ Collaboration
We believe in collective creation, respect for different perspectives, and the power of collaborative relationships.
People and Diversity
We value diverse, inclusive, respectful, and collaborative work environments. We condemn all forms of discrimination, harassment, violence, or unequal treatment, and promote relationships based on mutual respect and an appreciation for different perspectives.
Integrity in Relationships
We conduct our relationships with customers, partners, suppliers, and employees in an ethical, transparent, and responsible manner.
We hope that all professional relationships are built on respect, trust, and a commitment to the quality of our work.
We do not tolerate practices that compromise our independence, impartiality, or integrity.
Confidentiality
and Intellectual Property
We respect the confidentiality of the information shared with us during project development.
We also value intellectual property, acknowledging the authorship of all professionals involved and respecting copyrights, trademarks, licenses, and contractual agreements.
Responsible Artificial Intelligence
We use artificial intelligence tools to support research, creative exploration, prototyping, and the communication of ideas.
We view AI as a technology that complements human work, capable of expanding possibilities and accelerating experimentation, without replacing the strategic thinking, creative direction, experience, or authorship of the people involved in each project.
Whenever images generated by artificial intelligence are used to represent conceptual studies, simulations, mockups, or applications that do not yet physically exist, we strive to make this fact clear.
When a project requires photography, audiovisual production, illustration, or other creative disciplines, we value the work of the professionals involved and recognize their contribution as an essential part of the final result.
Positive Impact
We believe that design can help transform organizations and have a positive impact on people, communities, and the environment.
We seek to develop projects that balance business results with social, environmental, and cultural responsibility, incorporating these principles into our decisions and relationships.
Environmental Responsibility
We seek to reduce the environmental impacts of our operations and encourage responsible choices in our processes, taking into account suppliers, materials, travel, and other activities related to project development.
We also strive to use resources responsibly and promote practices that help reduce waste.
Data Protection
We process personal data in accordance with the General Personal Data Protection Law (LGPD), taking measures to protect the information under our responsibility and to safeguard the privacy of our customers, partners, and website visitors.
Governance and Continuous Improvement
We conduct our business with responsibility, transparency, and a commitment to continuous improvement.
We are constantly refining our practices to strengthen our governance, expand our positive impact, and evolve in a manner consistent with the principles that guide Inobi.
Contact
If you have any questions about these principles or would like to share comments regarding ethics, governance, or data protection, please contact us by email at