Natura
Biōme
Embracing regeneration in personal care
Multidimension Immersion & Research, Insights & Trends, Brand & Business Sustainable Innovation Strategy, Positioning, Graphics and Identity, Brand, Packaging design, Tone of Voice, Communication Strategy & Production, Brand Experience Concept Mentoring, Digital Design, Sound and Motion, Ideation & Prototype, Playbook.
How can we…
create an iconic regenerative brand within a company already recognised for its sustainability, making regeneration tangible, desirable and relevant in everyday life?
Context
Biōme emerges within a context where sustainability is already established, while regeneration introduces a new level of responsibility and ambition. This shift expands the role of the brand, connecting science, nature and innovation through a perspective that considers restoration, continuity and future impact.
The challenge unfolds within a system where ingredients, processes and experiences are interdependent and continuously evolving.
Our approach
Strategy, identity, product language and communication are developed as interconnected elements, translating complex concepts into a clear and engaging experience.
The work integrates ingredients, packaging and sensoriality, creating a language capable of connecting technology and nature while sustaining coherence.
A platform for regenerative solutions.
The project defines Biōme as a platform for regenerative solutions, structuring the brand to express this logic across all dimensions.
Making regeneration desirable.
A new language
Biōme establishes a new language for personal care, where regeneration becomes perceptible and relevant.
Visual and sensorial elements are designed to express transformation, connecting scientific innovation with a more intuitive and emotional understanding.
This language supports the expansion of the brand, allowing it to evolve while maintaining clarity and consistency.
Outcome
Biōme introduces a new way of engaging with personal care.
The brand connects ingredients, technology and experience, translating regeneration into a tangible and desirable proposition.
It establishes a system where innovation and responsibility operate together, enabling the brand to expand its relevance over time.
Project Credits
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Cliente Natura
Atendimento Victor Godinho
Direção Criativa Luciano Colucci
Design Gráfico: Luciano Colucci e Raphael Patapovas
Redação: Simone Az
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produção executiva paula dias e thinkers management
fotografia de casting vivi bacco
beauty jake falchi
retouching helder bragatel
fotografia de produto joão avila
efeitos visuais malcolm oakley
retouching doctor raw
filme vivi bacco
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thiago astolfi
Natura
Biōme
Embracing regeneration in personal care
Multidimension Immersion & Research, Insights & Trends, Brand & Business Sustainable Innovation Strategy, Positioning, Graphics and Identity, Brand, Packaging design, Tone of Voice, Communication Strategy & Production, Brand Experience Concept Mentoring, Digital Design, Sound and Motion, Ideation & Prototype, Playbook.
How can we…
create an iconic regenerative brand within a company already recognised for its sustainability, making regeneration tangible, desirable and relevant in everyday life?
Context
Biōme emerges within a context where sustainability is already established, while regeneration introduces a new level of responsibility and ambition. This shift expands the role of the brand, connecting science, nature and innovation through a perspective that considers restoration, continuity and future impact.
The challenge unfolds within a system where ingredients, processes and experiences are interdependent and continuously evolving.
Making regeneration desirable.
Our approach
The project defines Biōme as a platform for regenerative solutions, structuring the brand to express this logic across all dimensions.
Strategy, identity, product language and communication are developed as interconnected elements, translating complex concepts into a clear and engaging experience.
The work integrates ingredients, packaging and sensoriality, creating a language capable of connecting technology and nature while sustaining coherence.
A platform for regenerative solutions.
A new language
Biōme establishes a new language for personal care, where regeneration becomes perceptible and relevant.
Visual and sensorial elements are designed to express transformation, connecting scientific innovation with a more intuitive and emotional understanding.
This language supports the expansion of the brand, allowing it to evolve while maintaining clarity and consistency.