Imaflora

Strengthening connections in a living brand ecosystem

Multidimension Immersion & Research, Brand & Business Sustainable Innovation Strategy, Positioning, Brand Architecture & Portfolio, Graphics and Identity, Brandbook

How can we…

 transform a fragmented organisation into a connected and coherent system, while supporting its internal restructuring and expanding its impact?

CONTEXT

Imaflora operates through multiple initiatives, teams and areas, each with its own dynamics and level of autonomy. Over time, this structure led to fragmentation, limiting visibility, alignment and the strength of its collective impact.

The organisation functions as a set of interconnected parts, requiring a system capable of strengthening relationships and creating coherence across its activities.

An ecosystem in need of connection.

OUR APPROACH

The project begins with an in-depth immersion, including analysis of materials and interviews with leadership and teams.

This process reveals an organisation structured as an archipelago of initiatives, with strong individual identities and limited connection between them.

We reframe this structure as a living ecosystem, defining a brand system capable of connecting its parts while respecting their specificities.

A living ecosystem.

A CONNECTED SYSTEM

The brand is designed as a system that organises relationships, language and expression across the organisation.

It establishes connections between initiatives, creating shared meaning while allowing each part to maintain its role and identity. This structure supports alignment across teams, strengthening collaboration and expanding the organisation’s capacity to act.

OUTCOME

A system that strengthens impact.

Imaflora evolves into a more connected and coherent organisation.

The new brand system enhances visibility, strengthens internal alignment and enables a clearer expression of its work.

By connecting its parts, the organisation expands its ability to generate impact and sustain its role within broader environmental and social systems.

Project Credits

  • Cliente Natura

    Atendimento Victor Godinho

    Direção Criativa Luciano Colucci

    Design Gráfico: Luciano Colucci e Raphael Patapovas

    Redação: Simone Az

  • produção executiva paula dias e thinkers management

    fotografia de casting vivi bacco

    beauty jake falchi

    retouching helder bragatel

    fotografia de produto joão avila

    efeitos visuais malcolm oakley

    retouching doctor raw

    filme vivi bacco

  • thiago astolfi