Natura
Chronos

Redefining beauty, time and sustainability of a skincare brand

Multidimension Immersion & Research, Insights & Trends, Brand Sustainable Innovation Strategy, Positioning, Brand Architecture & Portfolio, Graphics and Identity, Brand, Product and Packaging Design, Tone of Voice, Communication Strategy & Production, Digital Design, Sound and Motion, Ideation & Prototype, Playbook.

How can we…

evolve an iconic brand, integrating beauty, science and sustainability into a more coherent and elevated experience over time?

Context

Chronos is one of Natura’s most established brands, recognised for its connection to science, time and skincare expertise.

Its evolution unfolds within a context of increasing complexity, where sustainability, product performance and brand perception need to operate in alignment. This demands a system capable of connecting innovation, communication and experience in a consistent and continuous way.

Science, time and sustainability in alignment.

Our Approuch

The project builds on a long-term partnership, structuring Chronos as an integrated system across multiple dimensions.

We worked across positioning, identity, product and packaging design, communication and sustainability, ensuring coherence between strategy and expression.

The approach connects research, development and brand experience, translating scientific knowledge into a clear and elevated language.

beauty, science and technology, nature, and sustainability

Elevating the experience

Chronos establishes a more cohesive relationship between product, communication and perception. Visual language, materiality and expression are designed to reinforce the connection between bioscience, efficacy and sensoriality.

This integration strengthens the brand’s ability to communicate innovation while maintaining clarity and consistency.

Outcome

Clarity, coherence and continuous evolution.

The result is a more coherent and elevated brand experience across touchpoints.

Chronos strengthens its position by connecting science, sustainability and product performance through a unified system.

This enables the brand to evolve continuously, sustaining relevance and clarity over time.

Project Credits

  • Cliente Natura

    Atendimento Victor Godinho

    Direção Criativa Luciano Colucci

    Design Gráfico: Luciano Colucci e Raphael Patapovas

    Redação: Simone Az

  • produção executiva paula dias e thinkers management

    fotografia de casting vivi bacco

    beauty jake falchi

    retouching helder bragatel

    fotografia de produto joão avila

    efeitos visuais malcolm oakley

    retouching doctor raw

    filme vivi bacco

  • thiago astolfi